Children’s Hospices Across Scotland (CHAS) supports babies, children and young adults and their families living with life shortening conditions.
CHAS wanted to bring some clarity to what they do for young people and their families during these very difficult times.
“While we often use surveys and other existent quantifiable data to draw insights,
in this instance we listened to people tell us deeply moving stories.”
Then Somehow worked closely with CHAS to help them truly unpick the essence of what they do for young people and their families, during the most difficult circumstances any of us could imagine facing.
To do this we facilitated group sessions with staff members, volunteers and supporters, and crucially talked to families with that direct experience of CHAS. These conversations were all about distilling all of the great work of CHAS into key insights.
While we usually use surveys and other quantifiable data to draw insights, in this instance we listened to people tell us deeply moving stories.
In the end, the most powerful insight for us was how closely CHAS supports children and families to create
shared moments of ‘joy’ and in making memories for as long as is possible.
Our feedback to CHAS stressed that despite the extraordinary circumstances, joy was described by the children and families
as what CHAS enabled them to take from their time with CHAS, and
that CHAS should focus their identity, and with it their communications, on joy.
CHAS took our feedback and with a fantastic creative agency developed the Keep the Joy Alive campaign, a refreshed new look for the organisation, expressed through the CHAS alphabet (designed by the children who use CHAS) a campaign so vibrant that Scotland’s most read newspaper redesigned its masthead for the day in support of the campaign.